HOW WE WORK
THROUGH A MOVEMENT PRISM
It is crucial for every organisation to build meaningful loyal relationships. Whether it concerns customers, consumers, employees, shareholders, sponsors or suppliers. Miesiyu has the strategic and creative capacity to bring that unique deep bond between a brand and its target audience to life. Through a movement prism we reflect the essence of an organisation to the emotions and core needs of people out of the focus group. In this way the brand becomes a source of inspiration, identification, activation and bonding
at the most primal level; a purpose driven and impact based community platform that makes people within and outside the organisation an active part of its mission. Only together can you set something in motion and/or overthrow existing conventions. The newly formulated vision then gives direction to all basic business processes, such as marketing, 360º communication, value-fit strategic partnerships, company culture transformation etc.
Miesiyu creates impact based marketing, strategies, design and communication. We give organisations a practical, holistic plan, with which they purposely and actively can connect with intrinsically driven people and business partners. Who, with love, want to live up to the passionate goals of the concerning organisation. Because only in that way a brand is able to become an authentic movement instead of a marketing enticed "life style brand". Such a plan usually encompasses a taylor made combination of several strategic tours and creative sessions... SEE OUR PROJECTS
WHAT WE DO
WE CREATE IMPACT BASED BUSINESS STRATEGIES, MARKETING, COMMUNICATION AND DESIGN
Creating community platforms (driven by authentic brand ambassadors)
Developing old-economy-proof business strategies
Identifying and realising value-fit strategic partnerships
Creating and producing 360º communication (online, offline & beyond)
Designing value-fit corporate identities (online, offline & beyond)
Realising value-fit company culture transformations
Developing value-fit recruitment, HR and PR policies
OUR MOST POPULAR
PRIMAL FOCUS™ WORKSHOP
Our popular workshop Primal Focus™ brings companies and people to the essence of a variety of business related concepts, like merger processes, positioning and repositioning, key visuals, key messages, sharpening of vision, new business agenda etc. From this inspirational essence Miesiyu then gives direction to all elementary business processes. Such as marketing, HR and ICT, innovation, brand identity, design, internal and external communication and value-fit strategic partnerships. The resulting handbook makes sure they’ll invest in vital long-term relations with the right people and companies.
The model, which is based on the core principles of cognitive neuro-psychology, sociology and microeconomics, proves to be extremely successful within marketing settings. However, it quickly became suitable within assistance trajectories for (problem) youths, jobseekers, starting entrepreneurs and within projects for help with study choices.
OUR PRIMAL FOCUS™ MODEL SUITABLE FOR SOCIETY TOO!
OUR PIONEERING IMPACT LAB™ WORKSHOP
Our daring Impact Lab™workshop is a temporary gettogether of so called rival companies with one common goal: sharing their strengths and even their weaknesses in order to overcome economic, social and/or environmental issues within their mutual line of business. For this to happen Impact Lab™ advocates an open, noncompetitive, solution driven discours. We encourage them to behave in the New Economy manner, to break through the historically created aggressive marketing paradigm, that is primarily based on profit maximalisation and dominating competitors.