STRONG AFRICA

FIGHTING FOR EQUAL BUSINESS RELATIONS

Together with Tony's Chocolonely we believe that equal business relationships with African farmers should be the norm and should replace the present approach of doing business, since it’s driven fundamentally by profit maximization and hence exploitation. Miesiyu helped Tony's with a positive activist marketing strategy and communication to put equality on their own agenda too. With respect to the way they do business and to how they interact with one another. By involving West African people in the development of their communication (in stead of only communicating 'about' them) Tony's became more aware of their own blind spots and without deviation made change happen. 

Explaining Tony's mission
African power
African power
African power
African power
Joshua Kissi
Joshua Kissi
Joshua Kissi
Joshua Kissi
Tony's FAIR 2018
Tony's FAIR 2018
Tony's FAIR 2018
Tony's FAIR 2018 Michaela De Prince
Michaela DePrince
Joshua Kissi
Chef's Special
Special supporters Tony's FAIR 2018
Fuse ODG

Almost 11 years ago the Dutch investigative reporter Teun (Tony) van de Keuken was literally shocked to discover that most of the chocolate on supermarket shelves was harvested by (child) slaves. Teun decided to lead by example and make 5.000 Fairtrade chocolate bars. Tony’s Chocolonely was born. As a chocolate company they activate industry, politics and consumers to bring about change.

HOW IT ALL BEGAN

TEUN (TONY) VAN DE KEUKEN

Teun even let himself condemned as a chocolate criminal, because everyone who eats chocolate is actually also guilty of the criminal practices of chocolate giants. With this action he wanted to make people aware of their responsibility for their share in the frightening circumstances on cacao plantations overseas.

Tony's Chocolonely wanted to bring its 100% slave free chocolate dream to the US and GB. Miesiyu helped Tony's to develop an international strategy for this. This strategy led us to develop a minidocumentary. Herewith sharing this story of an unusual chocolate bar with as many people as possible worldwide.

UNITED STATES! GREAT BRITAIN! TONY'S COMING!

Brand story Tony's Chocolonely

Miesiyu New Economy agency presents a new style of doing business in a world with finite resources and social boundaries. We create business strategies, design and communication for companies hungry to rise within the righteous space between economic growth and social justice. Herewith revolutionising their standing in society and improving their profitability. Making this world a better place for everyone and not just for the happy few.

Miesiyu New Economy agency

KvK 63061104

BTW NL8550753B01

Brouwersgracht 130-134

1013 HA Amsterdam

The Netherlands

gamechanger@miesiyu.com

Advertising

Communication

Design

Marketing

PR  driven events

Strategy

Transformation

Research

Value-fit partnerships

Sustainability

Social impact

Humanity

Equality

Human rights

Fuse ODG

Fuse ODG supporting Tony's mission at Tony's FAIR 2018