STYLING & PHOTOGRAPHY

All photo's are created by photographer Jeroen W. Mantel and image editor Nick Strong. Styling by Kik Scheele.

ELECTION CAMPAIGN FOR THE YOUNG

For this grassroots European election campaign we employed reverse-psychology and over-the-top irony. By taking something away from people and declaring that they don’t need it anymore, suddenly, they want it back. The actual campaign message was: personal opinion is too important to let someone else have your say. The fictional Brainless Foundation invited citizens to renounce their voting rights. All people had to do was sign the formal exemption agreement, a pseudo-official document, available free for download on verstandopnul.nl or from bars, clubs, sport houses, schools and universities.

A POODLE CALLED HAPPINESS

The campaign featured a pink poodle called Happiness. Happiness was the reflection of an indulgent Western society. This poodle gave rise to the name of agency Pink and Poodle, the mother company of Miesiyu.

A WINNER!

This sparkling campaign generated a significant buzz and a huge amount of free publicity. It received an ADCN award nomination for best cross media campaign and a London International Advertising Award nomination for the best radio commercials.

STYLING & PHOTOGRAPHY

All photo's are created by photographer Jeroen W. Mantel and image editor Nick Strong. Styling by Kik Scheele.

Pink and Poodle
Pink and Poodle
Pink and Poodle
Pink and Poodle
Pink and Poodle
Pink and Poodle
Pink and Poodle
Pink and Poodle
Pink and Poodle
brainless.nl homepage
brainless.nl forum
brainless.nl
brainless.nl
brainless.nl

Miesiyu New Economy agency presents a new style of doing business in a world with finite resources and social boundaries. We create business strategies, design and communication for companies hungry to rise within the righteous space between economic growth and social justice. Herewith revolutionising their standing in society and improving their profitability. Making this world a better place for everyone and not just for the happy few.

Miesiyu New Economy agency

KvK 63061104

BTW NL8550753B01

Brouwersgracht 130-134

1013 HA Amsterdam

The Netherlands

gamechanger@miesiyu.com

Advertising

Communication

Design

Marketing

PR  driven events

Strategy

Transformation

Research

Value-fit partnerships

Sustainability

Social impact

Humanity

Equality

Human rights

brainless.nl forum

brainless.nl forum