MIESIYU'S WILD HEART
FOUNDER WENCKE VAN AMSTEL
When Wencke van Amstel finished the Academy of Artes Liberales she was already known for her cunning creativity. Yet her graduating as a cognitive psychologist at the Maastricht University gave her that fierce strategic backbone. This extraordinary twin-mix made her a real catch for famous international agencies like FHV/BBDO and TBWA/Neboko. After several years of creating inspiring campaigns for big corporate brands and after giving birth to her first child, it was time to found her own two businesses: Umsjatka Studios (2006) and Pink and Poodle (2007).
Miesiyu truly is a personification of its founder: a bridge building, life loving warrior, eager to leave a big mark on the lives of people, on society and on our future. Together with other people and organisations she wants to break down the normalised limiting barriers between brands and people, business and society, Western dominance and third world dependency, between masculinity and femininity, black and white, straight and gay. With one goal only: making this world a better place for everyone and not just for the happy few.
HER FIRST TWO COMPANIES
After having worked for two of the best agencies in Amsterdam and giving birth to her first child, it was time to found her own two businesses: Umsjatka Studios (2006, she started it together with photographer, filmmaker and the proud father of her three children Ram van Meel) and Pink and Poodle (2007, together with copywriter, concept creator and musician Olaf Zwetsloot).
Umsjatka, an Amsterdam based top notch photo and film studio, very quickly became a dynamic hub for national and international fashion artists, photographers, musicians, editors, producers and a diversity of other creative professionals. Pink and Poodle, a close-knit advertising and design boutique, was especially keen on divergent creativity. This highly successful company developed itself more and more towards a value-fit partner for social businesses and humanity driven yet economically solid initiatives. By nature Pink and Poodle evolved into Miesiyu.