National Museum of World Cultures
FUSION STRATEGY AND CORPORATE COMMUNICATION
Miesiyu helped with the merger of Tropenmuseum, Museum Volkenkunde, Afrika Museum and later also Wereld Museum into National Museum of World Cultures. In line with the developed strategy we created various campaigns for the separate musea to promote their exhibitions. All communication contributed to their common mission: global citizenship. Core message was, that except for our differences, we are exactly the same. Wherever we live and whatever our cultural background is, deep inside we are all driven by the same emotions.