SHE IS A WINNER!

The Jillz Loves Football Campaign won the 'Pop The Campaign Award' for Best World Cup hightlighter. We were able to create a lot of buzz with a consistent message around the brand. Our flirty barmen and sexy apple-pickers received instant online fame, with several dedicated fan pages, fan mail and scores of women trying to find out where they lived. Thousands of viral invitations and our TVC's and making off films were frequently viewed and shared.

Heineken’s new Sparkling Cider, Jillz, was developed for women by women. It all came down to female empowerment and breaking free from limiting social conventions for women, especially regarding female sexuality. Jillz didn’t target women as housewives, sex kittens, bimbos or bitches, yet as sexual adventurers. By using male eyed candy and a lot of tongue and cheek naughty metaphors, Jillz broke away from the typical female stereotypes.

MADE BY WOMEN

FOR WOMEN

Heineken's Jillz Sparkling Cider
Jillz Loves Football
Jillz Loves Football
Jillz Loves Football
Jillz Loves Football
Heineken's Jillz Sparkling Cider
Heineken's Jillz Sparkling Cider
Heineken's Jillz Sparkling Cider
Heineken's Jillz Sparkling Cider

Miesiyu New Economy agency presents a new style of doing business in a world with finite resources and social boundaries. We create business strategies, design and communication for companies hungry to rise within the righteous space between economic growth and social justice. Herewith revolutionising their standing in society and improving their profitability. Making this world a better place for everyone and not just for the happy few.

Miesiyu New Economy agency

KvK 63061104

BTW NL8550753B01

Brouwersgracht 130-134

1013 HA Amsterdam

The Netherlands

gamechanger@miesiyu.com

Advertising

Communication

Design

Marketing

PR  driven events

Strategy

Transformation

Research

Value-fit partnerships

Sustainability

Social impact

Humanity

Equality

Human rights