SHE IS A WINNER!
The Jillz Loves Football Campaign won the 'Pop The Campaign Award' for Best World Cup hightlighter. We were able to create a lot of buzz with a consistent message around the brand. Our flirty barmen and sexy apple-pickers received instant online fame, with several dedicated fan pages, fan mail and scores of women trying to find out where they lived. Thousands of viral invitations and our TVC's and making off films were frequently viewed and shared.
Heineken’s new Sparkling Cider, Jillz, was developed for women by women. It all came down to female empowerment and breaking free from limiting social conventions for women, especially regarding female sexuality. Jillz didn’t target women as housewives, sex kittens, bimbos or bitches, yet as sexual adventurers. By using male eyed candy and a lot of tongue and cheek naughty metaphors, Jillz broke away from the typical female stereotypes.