Miesiyu New Economy agency presents a new style of doing business in a world with finite resources and social boundaries. We create business strategies, design and communication for companies hungry to rise within the righteous space between economic growth and social justice. Herewith revolutionising their standing in society and improving their profitability. Making this world a better place for everyone and not just for the happy few.

Miesiyu New Economy agency

KvK 63061104

BTW NL8550753B01

Brouwersgracht 130-134

1013 HA Amsterdam

The Netherlands

gamechanger@miesiyu.com

Advertising

Communication

Design

Marketing

PR  driven events

Strategy

Transformation

Research

Value-fit partnerships

Sustainability

Social impact

Humanity

Equality

Human rights

 

HOW TO BECOME A

SOCIALLY RELEVANT BRAND

The way companies do business is changing fastly. The age of eternal fidelity lies far behind us. Just to be cool isn't enough anymore. Nowadays, people will only connect to companies that hold strong, purposeful propositions and that stand for something that actually matters.

Miesiyu helped G-Star RAW, by means of our well known Primal Focus™ strategic sessions, with sharpening their brand positioning and with the switch from loose instrumental propositions to a far more socially relevant, visionary claim. For this a deep dive in the current and potential target audience was a prerequisite. At the moment G-Star's working on how to implement the new strategy.