HOW TO BECOME A

SOCIALLY RELEVANT BRAND

The way companies do business is changing fastly. The age of eternal fidelity lies far behind us. Just to be cool isn't enough anymore. Nowadays, people will only connect to companies that hold strong, purposeful propositions and that stand for something that actually matters.

Miesiyu helped G-Star RAW, by means of our well known Primal Focus™ strategic sessions, with sharpening their brand positioning and with the switch from loose instrumental propositions to a far more socially relevant, visionary claim. For this a deep dive in the current and potential target audience was a prerequisite. At the moment G-Star's working on how to implement the new strategy.