Building Heroes is a merger between three different recruitment and selection companies within the field of construction and infra. Miesiyu helped to create and produce this merger at the strategic and creative level. We developed a new economy proof marketing strategy and a brand new corporate online and offline identity in line with its organisational DNA. Moreover, Miesiyu created the basic principles for realising new economy proof HR policies and a value-fit new business strategy.

FUSION STRATEGY

AND BRAND IDENTITY

As an organisation of the future Building Heroes said goodbye to short term based, self-interest centered ways of thinking. As an innovative recruitment and selection company, Building Heroes strives for a passionate sustainable working environment, based on pure workmanship. They want relationships between their talents at the one hand  and their clients at the other, to be(come) vital and reciprocal. So that all parties involved have the chance to flourish and value is created at more than one level.

ORGANISATION OF THE FUTURE

INVESTING IN RECIPROCAL BONDS