WHO WE ARE
A NEW ECONOMY AGENCY
Together with our clients, we prove that commercial success goes hand in hand with having a positive impact on people's lives, society and the future. In this way we're changing the global capitalist establishment from within. Miesiyu presents a new style of doing business in a world with finite resources and social boundaries. We develop business strategies, marketing, communication and design for ambitious organisations, that want people and partner companies to become an active part of their mission. Herewith revolutionising their position in society and increasing their profitability.
Miesiyu believes that our common way of doing business, that necessitates profit maximalisation and endless growth, deserves the blame of inhumanities and the distruction of nature. At the moment global social-economic innovation does not come from left or right political wings, yet find its origin in the business world. And we want to be part of this all-changing wave too! By proving that organisations can have social impact, be highly profitable ánd super spicy at the same time, we reinvent the old hat ways of doing business.
WHY WE EXIST
LET US REDO SOCIETY. NOW.
THE NEW ECONOMY
WHAT DOES THAT EVEN MEAN?
The New Economy meets the needs of all within the means of the planet. In other words, it ensures that no one falls short on life’s essentials (from food and housing to healthcare and political voice), that collectively we do not overshoot our pressure on earth’s life-supporting systems, on which we fundamentally depend, such as a stable climate, fertile soils, and a protective ozone layer. Between the social and planetary boundaries lies an environmentally safe and socially just space in which everyone can thrive.
OUR COMPANY ESSENCE
Miesiyu means 'I see the real you' in Surinamese. Surinamese people believe that every person has two selves. The one which the eye can see. And the nonmaterial, spiritual one; the one that really matters. This insight has nothing to do though with the Western perspective on individuality. It's connected to the native African worldview, that we only are who we are, because of and in relationship to others. Including our ancestors and the cosmos.
From this flows naturally that everything is connected to eachother. Nobody is an island. Independence does not exist. Miesiyu wants to make this universal essence as concrete as possible. Since we're all dependent on one another, our way of thinking, behaving and communicating, whether it concerns people or businesses, requires equality and the willingness to share. Those who understand this will become tomorrow's leaders.
Miesiyu truly is a personification of its founder: a bridge building, life loving social warrior, hungry to leave a big joyful mark on the lives of people, on society and on our future. When Wencke van Amstel finished the Academy of Artes Liberales she was already known for her cunning creativity. Yet her graduating as a cognitive psychologist at the Maastricht University gave her that fierce strategic backbone. This extraordinary twin-mix made her a real catch for agencies like FHV/BBDO and TBWA/Neboko... MORE